About Us


Laal, established in August 2021 amidst the COVID-19 pandemic, began with a commitment to support Himalayan artisanal communities during this challenging period and has continued its mission thereafter. As a family-run online boutique based in Geneva, Switzerland, we collaborate with artisans and small businesses across the Himalayan regions of Pakistan, India, and Nepal. Our enduring mission is to globally showcase their exceptional cashmere and Pashmina scarves, while preserving centuries-old art. Each scarf in our collection is handcrafted with meticulous care, utilizing age-old local techniques that marry traditional craftsmanship with contemporary design. The result is a range of ethically and sustainably produced luxurious scarves representing timeless elegance.

Laal is a brand of Syed Goodies, an individual enterprise registered with the commerce register of Geneva, Switzerland - CHE-335.620.311. Syed Goodies is also published in the Swiss Official Gazette of Commerce, no. 1005370459.

The Brand

Laal, deriving its name from "red" in many South Asian languages, symbolises passion, love, and purity. This vibrant essence of red is at the heart of our brand's philosophy, guiding us in delivering exceptional products to our customers.

At Laal, our passion is evident in our commitment to sourcing the finest Pashmina and cashmere from the Himalayas. We cherish the timeless love for handcrafted elegance in our exquisite scarves, shawls, and stoles. Our products, crafted with purity using traditional techniques, showcase the finest cashmere and rare Yangir fibre. Laal as a brand celebrates rich tradition and skilled artisanship, connecting the heritage of Pashmina making with the modern world.

  • Laal is all about passion

    We are passionate about sourcing the most exquisite Pashmina and cashmere scarves from artisans in the Himalayan Region of Pakistan, India, and Nepal.

  • Laal inspires timeless love

    Our love for handcrafted Pashmina and cashmere scarves is the cornerstone of our brand. We believe in delivering products that are timeless to your doorstep.

  • Laal is pure

    We create exquisite scarves, shawls, and stoles using traditional techniques and sourcing the finest cashmere from Himalayan and Mongolian goats and rare Yangir fibre from high-altitude Himalayan Ibex goats.

  • Laal is about tradition & quality

    We believe that Pashmina making is an art. We celebrate this tradition through our products. We partner with experienced artisans who have inherited Pashmina craft for generations, ensuring quality and craftsmanship in our products.

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Laal inspires timeless love